69% organic traffic growth for a leading fashion brand
Onboarding a leading Indian ethnic fashion retailer.
Our client operates 4 distinct sub-brands that span men’s wedding wear, women’s bridal and occasion wear, contemporary festive wear, and premium menswear. With retail stores across India, the US, UAE, UK, and Canada, and a growing DTC eCommerce presence, their brands compete in one of the most seasonally volatile retail categories in the world.
Results
THE BRAND
Onboarding a leading Indian ethnic fashion retailer.
Our client operates 4 distinct sub-brands that span men’s wedding wear, women’s bridal and occasion wear, contemporary festive wear, and premium menswear. With retail stores across India, the US, UAE, UK, and Canada, and a growing DTC eCommerce presence, their brands compete in one of the most seasonally volatile retail categories in the world.
THE CHALLENGE
Strong brand. Weak content infrastructure.
When we started in mid-2024, the brand had significant organic traffic and strong recognition, but their content layer wasn’t built for where search was heading.
Blog keyword rankings across the portfolio sat at just 370. Category pages for core products like sherwani, kurta, and lehenga had minimal supporting content. One of the newer sub-brands had zero keywords ranking in the top 10 for any of its 27 priority terms.
There was no AEO strategy in place. No structured schema for AI shopping assistants. No FAQ markup.
No content designed to be cited by ChatGPT, Perplexity, or Google’s AI Overviews. The brand was visible on Google, but invisible to every AI engine shaping the next generation of purchase decisions.
The mandate: rank for non-branded, high-intent category keywords across Google, and build AI search visibility from scratch. All of it measured year-over-year (YoY), because in ethnic fashion, seasonality makes month-over-month comparisons meaningless.
What we do
We published 750+ assets across 4 brands in 15 months.
We ran Metamenu’s content engine across all four sub-brands simultaneously, covering blogs, category pages, and web pages with a unified SEO and AEO strategy.
AI search optimization
We structured content for citation eligibility across ChatGPT, Perplexity, Gemini, and Google’s AIO. Today, 81 of the brand’s top 100 pages are cited by at least one AI engine, with 568 LLM prompts mapped. The AI visibility score sits at 55/100 with 7,800+ total mentions and 6,300 cited pages.
Strategic blogs at scale
We published 634 blogs across the brand portfolio, targeting non-branded informational and commercial keywords, from wedding planning and fabric care guides to festive outfit recommendations. Blog keyword rankings went from 370 to 9,772, with 270 keywords reaching the top 3.
Category page overhaul
We published 115 optimized web pages focused on the product listing pages that anchor the brand’s commercial traffic. Category and product pages for sherwanis, kurtas, lehengas, and indo western wear all received structured content, FAQ markup, and schema optimization.
Seasonal content calendar
Every content cluster was planned around the brand’s seasonal peaks. Seasonal events covering wedding season, Diwali, Navratri, Eid, and Akshaya Tritiya each got dedicated content pushes timed to capture intent before competitors could react.
THE CORE MANDATE
35 out of 47 priority keywords now rank in the top 3.
The original brief was to own category rankings. Here’s where the brand’s priority keywords stand today.
Primary brand: Out of 47 P0 keywords, 35 now rank in the top 3. Commercial keyword rankings improved 17%, with keywords in the top 3 growing from 334 to 475. Keywords stuck beyond position 50 dropped from 537 to 336.
Newer sub-brand: Started with zero keywords in the top 10 across all 27 priority terms. Today, 17 rank in the top 10, with 3 in the top 3. Keywords beyond position 50 dropped from 166 to 46.
THE CONTENT MULTIPLIER
Pages generated by our team drive 97% of all commercial clicks.
Of the 661 commercial pages on the site, the 209 pages (32%) that received content through our engagement now drive 97% of the site’s 116,932 total clicks. The remaining 452 pages without optimized content contribute just 3,458 clicks.
This is the clearest proof that content-led SEO works at the page level.
AI SEARCH VISIBILITY
Built from zero. Now cited across every major LLM.
Before the engagement, the brand had no structured AEO strategy and no LLM visibility.
Distribution by LLM: AI Mode (2,800 mentions, 585 cited pages), Gemini (2,000 mentions, 330 cited pages), ChatGPT (1,700 mentions, 254 cited pages), AI Overview (1,300 mentions, 354 cited pages).
The top-performing topic holds a visibility score of 97/100, with the brand being mentioned and cited across queries about where to find authentic outfits, how products compare on price and quality, and recommendations for wedding and festive occasions.
International growth
Built from zero. Now cited across every major LLM.
Before the engagement, the brand had no structured AEO strategy and no LLM visibility.
Distribution by LLM: AI Mode (2,800 mentions, 585 cited pages), Gemini (2,000 mentions, 330 cited pages), ChatGPT (1,700 mentions, 254 cited pages), AI Overview (1,300 mentions, 354 cited pages).
The top-performing topic holds a visibility score of 97/100, with the brand being mentioned and cited across queries about where to find authentic outfits, how products compare on price and quality, and recommendations for wedding and festive occasions.
REVENUE IMPACT
66% YoY organic revenue growth. 249% spike in peak season
The strongest revenue spikes aligned with wedding and festive seasons (March, April, August), validating that the content strategy was timed correctly against seasonal demand. Peak month revenue hit ₹88.56 lakh, a 249% increase over the same month the previous year.
AT A GLANCE
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