29x organic traffic growth for FarmKeep

Onboarding a farm management software platform.

FarmKeep builds farm and livestock management software for farmers and ranchers, covering record-keeping, breeding, and herd management across cattle, goats, sheep, horses, rabbits, and poultry. It competes in a crowded category against established tools like Farmbrite, Herdwatch, Cattler, and Everbreed.

The product was strong. The problem was reach. Almost no one was finding FarmKeep through search, and the buyers it needed most, farmers looking for practical answers and software comparisons, were landing on competitors instead.

Strong product. Almost no organic footprint.

When we started in August 2025, FarmKeep had a capable platform but a top-of-funnel that barely existed. Monthly organic traffic sat at 1,344 visitors, pulling just 1,108 clicks against 100,387 impressions.

The blog covered almost none of the questions farmers type into Google every day. Gestation calculators, pregnancy signs, feed and care guides, disease management, none of it was there at any depth. There were few farm-type landing pages and little content aimed at buyers comparing farm management software.

The mandate: build a content engine that ranks for non-branded, high-intent farming queries and software-comparison terms, and make organic search FarmKeep's primary growth channel. Measured month over month, because the goal was a curve that compounds.

35 out of 47 priority keywords now rank in the top 3.

The blog library went from near-zero to 6,400+ clicks in four months.

In its first four months live (September to December), the new content drove 6,427 clicks and over 1.16M impressions. The categories pulling hardest:

Pregnancy: 1,743 clicks Calculators: 1,357 clicks Feed: 1,211 clicks Breeding: 1,191 clicks

By animal, goat content led with 1,571 clicks, followed by cattle (1,314) and sheep (1,183). The single biggest winners at the topic level were the hay bale weight guide (687 clicks), goat pregnancy signs (557), and the sheep gestation calculator (556). Pages like incubating chicken eggs, cattle pregnancy signs, and the cattle gestation calculator anchored FarmKeep's top organic performers.

Steady through autumn. Then it went vertical.

The content built momentum from the first month, then the library hit critical mass and the curve bent sharply upward through Q1 2026. Monthly organic clicks climbed every single month:

Aug: 1,108 clicks / 100K impressions Sep: 3,248 / 184K Oct: 4,291 / 331K Nov: 5,569 / 647K Dec: 6,760 / 1.06M Jan: 8,559 / 1.45M Feb: 11,354 / 1.79M Mar: 23,709 / 3.50M Apr: 42,593 / 6.48M

Traffic roughly doubled in March, then again in April. By April, FarmKeep was pulling 42,593 clicks and 6.48M impressions a month, with monthly organic visitors reaching 39,631. The curve was still climbing.

Organic search isn't a channel for FarmKeep anymore. It's the growth engine.

Total monthly users grew from 2,041 to 52,106, a 25x increase, with organic search rising from 66% of all traffic to consistently 80%+, FarmKeep's dominant acquisition channel. This is growth that scales without ad spend.

The audience didn't just get bigger, it got stickier. Returning users grew from 196 to 905, a 4.6x increase, while engagement rate held steady between 73% and 81% throughout. Farmers were finding FarmKeep, getting value, and coming back.

Organic search isn't a channel for FarmKeep anymore. It's the growth engine.

Total monthly users grew from 2,041 to 52,106, a 25x increase, with organic search rising from 66% of all traffic to consistently 80%+, FarmKeep's dominant acquisition channel. This is growth that scales without ad spend.

The audience didn't just get bigger, it got stickier. Returning users grew from 196 to 905, a 4.6x increase, while engagement rate held steady between 73% and 81% throughout. Farmers were finding FarmKeep, getting value, and coming back.